Chelsea Sponsorship Deal....we fall further behind

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Chelsea sign £40m-a-year Yokohama Rubber shirt sponsorship deal

English football's second-largest deal will give Mourinho spending power to target Real Madrid's £30m-rated Raphael Varane, a midfielder and a forward

By Matt Law
Chelsea have announced the second-largest shirt sponsorship deal in English football history with Yokohama Rubber that ensures manager Jose Mourinho can make major raids in the summer transfer market.

As first revealed by Telegraph Sport on Thursday afternoon, the Yokohama agreement is worth almost £40million a year and runs for an initial term of five years, which pushes Chelsea ahead of ars*nal, Liverpool and Manchester City in the shirt sponsorship table. Only Manchester United have a more lucrative deal, having netted £53million-a-year from Chevrolet.

The Blues’ new shirt sponsorship with Yokohama that officially starts from next season is more than double the previous £18million agreement with Samsung that was last extended in 2012 and is seen within Stamford Bridge as a significant success for Christian Purslow, who was appointed to run Chelsea’s global activities in October last year.

Chelsea believe the sponsorship deal underlines their position as a global brand leader and will ensure that Mourinho can keep up with United, City and ars*nal in the transfer market while meeting Financial Fair Play rules.
Mourinho has pretty much had to sell to buy since returning to Chelsea and has been limited to a smaller squad of senior players to pick from than his rivals.

But Mourinho should have more freedom in the summer, when he is expected to try to sign £30m-rated central defender Raphael Varane from Real Madrid and will also attempt to add another midfielder and forward to his squad.

Having sold the likes of Juan Mata, David Luiz, Romelu Lukaku and Andre Schurrle over the past 12 months, Mourinho does not have many players left he would be willing to sell who would command big fees, which makes the Yokohama sponsorship even more important to his plans.

A Chelsea statement read: “Chelsea Football Club is delighted to unveil The Yokohama Rubber Company Ltd as our new Official Shirt Partner in our largest-ever commercial deal. This places Chelsea right at the top of European football, with one of the biggest shirt sponsorships ever signed.
“Today's agreement launches the club into a new era of innovative commercial partnerships. This will underpin Chelsea’s strategy to be one of Europe’s leading football clubs with a self-financing model which is fully compliant with the Uefa Financial Fair Play rules.”

Yokohama worldwide has a business network spanning over 100 countries, including USA, Japan, China and Australia, and the company already has sponsorship deals with NBA teams the Boston Celtics and the San Antonio Spurs.

Real Madrid defender Raphael Varane is a target for Jose Mourinho
Yokohama will have their logo across all Chelsea shirts from the start of next season and chairman Bruce Buck said: “It is an absolute pleasure to welcome Yokohama as our new Official Shirt Partner and we look forward to a successful relationship with them.

“Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.

“We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years. Also, of course, Chelsea having such an esteemed and historic Japanese company as our partner enables us to accelerate our development in their home market too.
“We are also looking forward to working with Yokohama on our community projects around the world through the Chelsea Foundation, when together we can use the power of sport as a force for good.

“I would also like to express my sincere gratitude to Samsung, with whom we have had a successful and rewarding relationship since 2005. Chelsea has demonstrated through that 10-year partnership that we can play a critical role in helping our partners achieve their global growth objectives. We look forward to accomplishing similar success with Yokohama.”

Tadanobu Nagumo, chairman of Yokohama Rubber Company Ltd, said: “This shirt partnership with Chelsea will give Yokohama an opportunity to showcase our company to a huge worldwide audience thanks to Chelsea’s ever-growing popularity. We look forward to launching our iconic new Chelsea Yokohama shirt this summer.”

http://www.telegraph.co.uk/sport/football/teams/chelsea/11437771/Chelsea-to-sign-40m-a-year-Yokohama-Rubber-shirt-sponsorship-deal.html
 
Sadly and inevitably we simply can't do deals like this until such time as we are regular competitors for a Top4 place and CL qualifiers....
 
Spursex - 27/2/2015 12:28

Sadly and inevitably we simply can't do deals like this until such time as we are regular competitors for a Top4 place and CL qualifiers....
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Yeah you have to spend money to do that. :83:

Yeah but you need a bigger stadium first blah blah blah. :74:
 
freundorfoe - 28/2/2015 09:58

or have a global fanbase like Man Utd or Liverpool....
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I read something recently on the Official Site saying that we had an estimated 45 million fans in China, and I also seem to recall seeing somewhere that we had an estimated global fanbase of something like 400 million. These figures seem wildly optimistic to me but does anyone have any stats as to how we compare globally to clubs like Man Utd, Liverpool, Ars*nal etc?
 
'63Spur - 28/2/2015 15:34

freundorfoe - 28/2/2015 09:58

or have a global fanbase like Man Utd or Liverpool....
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I read something recently on the Official Site saying that we had an estimated 45 million fans in China, and I also seem to recall seeing somewhere that we had an estimated global fanbase of something like 400 million. These figures seem wildly optimistic to me but does anyone have any stats as to how we compare globally to clubs like Man Utd, Liverpool, Ars*nal etc?
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yes you did read that on the official site, it was here:

http://www.tottenhamhotspur.com/news/chinese-web-launch-050215/

The 'official' claim of following globally is 179 million !

http://m.bbc.co.uk/news/business-15017076

Perhaps a more realistic snap shot is the 1 mill followers on twitter and the 7 million likes we have on facebook - as it's widely recognised that brands attract only 5-10% of it's customers/clients/users to social media, perhaps the 179 mill isn't too wildly out?
 
I don't think those numbers are out of whack. Spurs initiatives to capitalize on those numbers is definitely lacking.
 
80deg16minW - 5/3/2015 15:06

I don't think those numbers are out of whack. Spurs initiatives to capitalize on those numbers is definitely lacking.
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the conundrum for all clubs around the world is turning it into revenues.; affinity group marketing only offers so much and it's a hard sell, especially when you can't properly profile your followers.
 
Spursex - 5/3/2015 15:41

80deg16minW - 5/3/2015 15:06

I don't think those numbers are out of whack. Spurs initiatives to capitalize on those numbers is definitely lacking.
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the conundrum for all clubs around the world is turning it into revenues.; affinity group marketing only offers so much and it's a hard sell, especially when you can't properly profile your followers.
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Access. Spurs TV is a shadow of what it could be. Virtual Season Tickets.

Put a VR camera in one of the seats and sell me that ticket.....sell it 100 times....or more. It's a feed.
 
Not sure that would work 80 as people would see only half the match with latecomers, early leavers and weak bladder merchants obscuring the camera view. But your point about Spurs TV being the shadow of what it should be commercially is spot on. We should be doing so much better, particularly if we have an estimated global fanbase of 179 million. Big club thinking needs to come in to play.
 
The quantity and quality of the spurs media has gone up. Remember when it was just spurs extra with some bloke writing two to three short paragraphs, every other day, on what we were doing in training.
 
80deg16minW - 5/3/2015 16:33

Spursex - 5/3/2015 15:41

80deg16minW - 5/3/2015 15:06

I don't think those numbers are out of whack. Spurs initiatives to capitalize on those numbers is definitely lacking.
Click to expand...

the conundrum for all clubs around the world is turning it into revenues.; affinity group marketing only offers so much and it's a hard sell, especially when you can't properly profile your followers.
Click to expand...

Access. Spurs TV is a shadow of what it could be. Virtual Season Tickets.

Put a VR camera in one of the seats and sell me that ticket.....sell it 100 times....or more. It's a feed.
Click to expand...

That has been planned by the PL as a pilot study and is in the motion of being assessed - the issue is more one of commerciality and agreeing that with the media rights buyers - ALL of whom are violently opposed to selling access over the web...

Technically there is nothing to stop it. As you say you could sell virtual season tickets and pay per view, but until this deadlock is broken it won't happen - the other alternative is having your own TV channel via satellite - the bin dippers and the manure do it, not sure if they show live PL matches though, I seem to have it my head that they can only do it for dev squad/kids and cup matches?
 
oxfordspur - 6/3/2015 11:13

sadly we and the vast majority can only dream of such deals
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It won't change until the PL and the TV broadcasters get their head around internet ppv and the 3p.m. blackout is lifted ...supposedly the purpose of the blackout is to encourage attendances and participation at all levels of football at the traditional kick-off time...

I'm not sure that is the reality - as my own view is that if you can afford to get to a game and it's a club/sport that you love, you'd rather be there....although I fully admit the data suggests attendances drop on bad weather days/late night matches...but then my argument with the club they are the games that you should hold #turnupandpay tickets and short run auctions on the day of the match.

But, as always, they're only innovate when it starts hurting - just as it is in Italy.

 
Certainly in the case of lower league clubs, they price themselves out of encouraging fans. For example, I can pay a very similar amount to watch a lower level Prem game than I can to watch Oxford Utd in a half filled ground watching crap football.

Equally, Is it also the case that it will remain the case that we can only generate a % of what the likes of Chelsea will earn? If we ever get £40m, they are getting 100 million, unless we are CL regulars and attract the same worldwide fan following etc
 
Spursex - 5/3/2015 13:47

'63Spur - 28/2/2015 15:34

freundorfoe - 28/2/2015 09:58

or have a global fanbase like Man Utd or Liverpool....
Click to expand...

I read something recently on the Official Site saying that we had an estimated 45 million fans in China, and I also seem to recall seeing somewhere that we had an estimated global fanbase of something like 400 million. These figures seem wildly optimistic to me but does anyone have any stats as to how we compare globally to clubs like Man Utd, Liverpool, Ars*nal etc?
Click to expand...

yes you did read that on the official site, it was here:

http://www.tottenhamhotspur.com/news/chinese-web-launch-050215/

The 'official' claim of following globally is 179 million !

http://m.bbc.co.uk/news/business-15017076

Perhaps a more realistic snap shot is the 1 mill followers on twitter and the 7 million likes we have on facebook - as it's widely recognised that brands attract only 5-10% of it's customers/clients/users to social media, perhaps the 179 mill isn't too wildly out?
Click to expand...

I think the numbers are ridiculously inflated personally. It's easy to fake numbers on Facebook for a start.

How on earth do they get their estimates for China + etc.?

I read somewhere that Man Utd estimate their global fanbase to be in the billions which is absurd. People are just extrapolating data from small irrelevant samples to make themselves sound good I reckon.

From my international travels I tend to see Liverpool and Man Utd have the big followings, with Chelsea and Man City catching up.

If Kane can be what Bale was supposed to be for us (poster boy for premier league wearing our shirt on billboards and global advertising campaigns) then we've got a chance of making more of an international impression, but to get the best possible chance of maximising that potential we do need to get into the champions league and play exciting football again - that'll gain us the most fans IMO.
 
Gareth Bale is much more marketable to a global audience than Harry Kane. Unfortunate for Spurs. But true.

Unless of course Harry's form picks up and he sets some goal scoring records.
 
he's 3 off the top scorers in the league this year and didn't get a look in at the start. If he can cope with the extra attention he'll receive now everyone knows he's a threat there's every chance he'll start setting records
 
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