I think the differences Mc are that (a) the new board will consult the fans over it and engage in dialogue throughout and (b) it would increase revenue streams for the benefit of the CLUB. Neither of those occurred last time.
This may be a quick fix option to get round the PL and other clubs’ clear intent to disrupt/block anything relating to Newcastle’s commercial interests.
I would hope the name change doesn’t occur though.
If the Leazes Park ground move comes up again and goes through planning, then the name change will be got round. Evenmoreso if the location where St James' is now is changed into something that still gets used.