Stephen Jay Hawkings
Vital Football Legend
I saw a marketing guy talking about the taste of coke zero recently. He said they had to make it taste more bitter than normal coke because people wouldn't accept that it had zero calories if it tasted the same.
Never knew that, makes sense now, I always thought it was a more bitter. I've been drinking the non-caffeine version too, might as well get my chemicals without sugar and caffeine.
