The vilest thing about it is that it follows the pattern of "The Reebok" and "The Ettihad" and "The Emirates", implying that Priestfield is not the ground's proper name, but some sort of insurance company or investment fund that sponsors it.
Any sports reporter who displays that sort of ignorance ought to have their licence taken off them forthwith.
The same applies to people on the radio who read out the classified results without any understanding of Alexander-Gordonian intonation. That makes my skin twitch.