Ashley doesn't care about relegation, at least not straight away as he's bounced back twice already at the first attempt. In his own tiny brain there's no reason why he can't do it again. SDU is more profitable as a yo yo club in Ashliar's eyes, every season they survive in PL is a bonus and more money to shite direct.
All he needs to do is chuck a few extra ££££'s in to get promoted and hope that will be enough to survive in the PL for a couple of seasons. Problem is, that's going to cost more than he thinks now, an extended stay in the lower divisions will gave him reaching for the heart medication.