Sorry to be boring, but I don't agree with it.
Some of us are old enough to remember the severe problems caused by alcohol at football matches. Much of that was due to social issues as well, but this is a retrogressive step that is completely unnecessary. The link between alcohol and antisocial behaviour is indelible: just visit any town centre on a Saturday night or pay a flying visit to Ibiza to see human idiocy at its worst. These are the same people they are proposing to permit to drink at football matches. If anyone really believes anything has changed in behaviour patterns, they are crazy.
The comparison with rugby is a lame duck of many years' standing. Football and rugby have different support bases with different demographics, leading to different behaviours.
I have never felt the slightest urge to drink during a football match, and cannot understand why it is such an issue; can people not abstain for two measly hours? Perhaps drinking at football matches appeals to exactly the sort of people who should not be allowed to.
If anyone doubts that alcohol at football matches may lead to more violence, if anyone deliberately soaked me in beer and ruined my clothes, I would flatten them.