I am probably wrong, but I think Genting? was in the region of £3.5m a season and if I've got the right company that was a record for us - when many thought it would be FX Pro (but I could've screwed names here, it's Friday I'm drinking!). It's in our news archives but since we've moved sites I haven't yet worked out how to use that function as I've been busy lol
Champ level a best guestimate given Genting would drop to at least £2.5m based on fanbase, and the pull we still have for TV games at this level.
The sponsor - is a different question and debate.
With U18 sides not capable of carrying 'some' sponsors, the debate on whether a club should offer no sponsor on the shirt in return for an extra tenner is older than me mate.
Nostalgia - I wouldn't swap my Mita Copiers, or Rover, or Acorns etc for anything. But COWS, FX Pro, Genting etc I'd pay slightly extra to not advertise financial or betting companies myself.
I don't bet so I hate that and don't actually own one I believe, but that's more based on available money with family in mind. If we ever went pay day loan company I flat out would not buy the shirt or consider doing so even if I won the lottery.
I wouldn't if they paid me personally. Scum sucking.....