It's all comparative at the end of the day.
- First season in Prem, loads of new "fans"
- By last season in Prem, much reduced nos (except for 13th May!)
- In Championship, an even bigger drop (except for FA Cup Semi)
- In League 1, a yet further drop (except for City)
Lots of football fans in Wigan support someone else. That said, they'll go and watch if we're playing "top games/teams". Price has little to do with it (so long as it's not stupidly overpriced).
Season ticket prices are excellent - maybe too cheap. On the day prices are comparative - though this may generally be a fiver to much (not just us).
Why worry? It's their loss.