I voted NO.
But only as I think you can't pay unless you have already paid for Sky/BT Sport to get it.
If it was like iFollow - then I might have paid.
As I understand it, you don't need to have paid for anything else. Might be wrong though.
I've got Sky - but how would people without get to the Box Office channel?
IPTV seems to be the way forward.
Do I need any additional equipment to get it?