Thanks for the pointer.
Below are "facts" as reported to Companies House.
Added is some speculation.
Firstly, as of 09/12/22, GFC Holdings was 100% owned and controlled by Scally.
And GFC Holdings owned 75% of GFC Ltd
i.e. 35,257,700 shares of 47,005,129 issued.
So approx 12,000,000 GFC Ltd...