As an aside, and Im not advocating this for Lincoln, but Sheffield Eagles rugby league team play their last match of the season this Sunday v Barrow Raiders. As a thank you to their supporters they are asking for 'pay what you feel appropriate' instead of the usual ticket price. How lovely is that?
We did it a few years back against I think Chester. Not because we were giving back but because we were absolutely desperate for cash.
No need now. The Everton game should be the standard price as it’s not exploitative and will maximise revenue for an obvious sell out.